Applied Linguistics

The Phonology of Brand Names

Ever wondered why so many successful brands have names that just *sound* right? From Google to Pepsi, the secret often…

3 weeks ago

The Grammar of a Menu: How Wording Whets the Appetite

Ever wonder why "Grandma's slow-cooked apple pie" sounds more appealing than just "apple pie"? The secret lies in menu engineering,…

3 weeks ago

Color as a Grammatical Marker

In most languages, color is purely descriptive, but in some systems, it plays a grammatical role. This post explores how…

3 weeks ago

Lost in Translation: A Brand Name Guide

Ever wonder why a great brand name in one country becomes a marketing disaster in another? This guide explores hilarious…

4 weeks ago

Writing Your Voice: The Blissymbols System

Dive into the world of Blissymbols, a fascinating ideographic writing system designed as a universal language. Explore its logical grammar,…

4 weeks ago

The Unmoved Lip: Phonetics of Ventriloquism

The magic of ventriloquism isn't just misdirection; it's a masterclass in applied phonetics. Performers overcome the challenge of lip-based sounds…

4 weeks ago

How to Ace the AP English Language Exam

Feeling overwhelmed by the AP English Language exam? From the synthesis essay to rhetorical analysis, this guide breaks down every…

4 weeks ago

The Deafblind Alphabet: Tadoma and Lorm

How do you communicate when you can neither see nor hear? This post explores the incredible world of deafblind communication,…

4 months ago

Typo Disasters: When Bad Fonts Cost Fortunes

Can a font choice really cost a company millions? From a single misplaced letter that nearly bankrupted a business to…

4 months ago

The Man Who Spoke Only in Numbers

Following a severe stroke, a brilliant Russian scientist lost his ability to speak—but found a new voice in the language…

4 months ago

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