Trademark Linguistics

Typo Disasters: When Bad Fonts Cost Fortunes

Can a font choice really cost a company millions? From a single misplaced letter that nearly bankrupted a business to…

1 week ago

The Un-Googleable Name: A Branding Nightmare

Ever wondered why brands like 'Flickr' and 'Lyft' intentionally misspelled their names? This move is part of a high-stakes linguistic…

2 weeks ago

The Billion-Dollar Phoneme

What do Kodak, Xerox, and Google have in common? Their names weren't chosen by accident; they were meticulously engineered using…

3 weeks ago

The Life and Death of a Brand Name Word

Ever wonder how "aspirin" or "zipper" went from protected trademarks to everyday words? This is "genericide", the high-stakes process where…

3 weeks ago

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