Can a font choice really cost a company millions? From a single misplaced letter that nearly bankrupted a business to…
Ever wondered why brands like 'Flickr' and 'Lyft' intentionally misspelled their names? This move is part of a high-stakes linguistic…
What do Kodak, Xerox, and Google have in common? Their names weren't chosen by accident; they were meticulously engineered using…
Ever wonder how "aspirin" or "zipper" went from protected trademarks to everyday words? This is "genericide", the high-stakes process where…
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