Linguistic Economics

The Un-Googleable Name: A Branding Nightmare

Ever wondered why brands like 'Flickr' and 'Lyft' intentionally misspelled their names? This move is part of a high-stakes linguistic…

2 weeks ago

The Billion-Dollar Phoneme

What do Kodak, Xerox, and Google have in common? Their names weren't chosen by accident; they were meticulously engineered using…

3 weeks ago

What is a Language Worth? The Economics of Extinction

Can you put a price tag on a language? This article explores the emerging field of linguistic valuation, where economists…

3 weeks ago

Lost in Translation: Brand Name Blunders

Ever wonder what happens when a catchy brand name in English means something utterly embarrassing in another language? From cars…

3 weeks ago

The Accent Ceiling: Does Your Voice Limit Your Pay?

Beyond the glass ceiling lies a more subtle barrier: the accent ceiling. Sociolinguistic and economic research reveals how subconscious bias…

3 weeks ago

The Billion-Dollar Word: Naming Products for the Globe

What's in a name? For a global brand, it could be a billion dollars. This post explores the high-stakes world…

3 weeks ago

Bulls, Bears, and Black Swans: The Language of Wall Street

From the primal imagery of charging bulls and swiping bears to the stark warning of a "dead cat bounce," the…

3 weeks ago

Lost in the Supermarket: Brand Name Linguistics

Why did the Chevy Nova supposedly fail in Spanish-speaking markets? This cautionary tale, though likely a myth, highlights the high-stakes…

3 weeks ago

The Billion-Dollar Dialogue: How a Nation’s Language Policy Shapes Its Economy

Beyond culture and identity, a nation's language policy has a powerful, measurable impact on its economy. From Switzerland's multilingual GDP…

3 weeks ago

This website uses cookies.