Orthography

The Un-Googleable Name: A Branding Nightmare

Ever wondered why brands like 'Flickr' and 'Lyft' intentionally misspelled their names? This move is part of a high-stakes linguistic…

2 weeks ago

The Logic of Autocorrect

Why does your phone insist on changing "well" to "we'll", yet hilariously fumbles simple words? The answer lies not in…

2 weeks ago

LTR vs. RTL: The Direction of Writing Compared

Ever wondered why English is written left-to-right while Arabic is written right-to-left? This post explores the fascinating history behind the…

3 weeks ago

Reading: The Brain’s Heavy Lift

Ever wondered if learning thousands of Chinese characters is cognitively harder than mastering the English alphabet? This post dives into…

3 weeks ago

The Secret Marriage of Letters

Have you ever noticed how the letters 'f' and 'i' sometimes merge into a single, elegant character? This is a…

3 weeks ago

The QWERTY Problem: Typing in a Non-Latin World

How do you type a language with thousands of characters on a keyboard with only a few dozen keys? The…

3 weeks ago

The Unspoken Rules of the Slash (/)

Beyond its formal roles in dates and poetry, the forward slash has become a digital powerhouse, shaping everything from online…

3 weeks ago

The Cognitive Cost of a Character

Is it harder for the brain to read Chinese characters than the English alphabet? This article explores the cognitive load…

3 weeks ago

The Brazil-Portugal Spelling War

Imagine a civil war fought not with weapons, but with dictionaries. For decades, Brazil and Portugal have been locked in…

3 weeks ago

The Scribe’s Shortcut: A History of the Tilde (~)

That familiar squiggle, the tilde (~), is more than just a decoration on the Spanish 'ñ' or a casual emoji.…

3 weeks ago

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