anthimeria

The Life and Death of a Brand Name Word

Ever wonder how "aspirin" or "zipper" went from protected trademarks to everyday words? This is "genericide", the high-stakes process where…

3 weeks ago

The Linguistics of ‘Google It’: When Brands Become Verbs

Ever wonder how "Google" went from a company name to a common verb in our dictionary? This article explores the…

3 weeks ago

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