branding

The Phonology of Brand Names

Ever wondered why so many successful brands have names that just *sound* right? From Google to Pepsi, the secret often…

6 months ago

Lost in Translation: A Brand Name Guide

Ever wonder why a great brand name in one country becomes a marketing disaster in another? This guide explores hilarious…

6 months ago

Typo Disasters: When Bad Fonts Cost Fortunes

Can a font choice really cost a company millions? From a single misplaced letter that nearly bankrupted a business to…

9 months ago

The Science of Phonaesthetics

Why does "cellar door" sound so beautiful to English speakers, regardless of its meaning? This is the central question of…

10 months ago

The Billion-Dollar Word: Naming Products for the Globe

What's in a name? For a global brand, it could be a billion dollars. This post explores the high-stakes world…

10 months ago

The Linguistics of ‘Google It’: When Brands Become Verbs

Ever wonder how "Google" went from a company name to a common verb in our dictionary? This article explores the…

10 months ago

Lost in the Supermarket: Brand Name Linguistics

Why did the Chevy Nova supposedly fail in Spanish-speaking markets? This cautionary tale, though likely a myth, highlights the high-stakes…

10 months ago

The Character with a Secret History: How a Roman Scribble Became the Ampersand

The ampersand (&) is more than a simple stand-in for "and"; it's a linguistic fossil with a secret history. This…

10 months ago

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