marketing

The Science of Phonaesthetics

Why does "cellar door" sound so beautiful to English speakers, regardless of its meaning? This is the central question of…

3 weeks ago

The Billion-Dollar Word: Naming Products for the Globe

What's in a name? For a global brand, it could be a billion dollars. This post explores the high-stakes world…

3 weeks ago

The Linguistics of ‘Google It’: When Brands Become Verbs

Ever wonder how "Google" went from a company name to a common verb in our dictionary? This article explores the…

3 weeks ago

Lost in the Supermarket: Brand Name Linguistics

Why did the Chevy Nova supposedly fail in Spanish-speaking markets? This cautionary tale, though likely a myth, highlights the high-stakes…

3 weeks ago

The Hidden Verbs of Persuasion: How Advertising Language Gets Inside Your Head

Every word in an advertisement is chosen with surgical precision. Beyond marketing psychology, specific linguistic tricks—from "weasel words" like 'helps'…

3 weeks ago

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