synesthesia

Why Is This Shape “Bouba” and That One “Kiki”? The Surprising Science of Sound Symbolism

Have you ever wondered why a spiky shape just *feels* like a "Kiki" and a rounded one a "Bouba"? This…

3 weeks ago

Tasting the Word ‘Tuesday’: The Extraordinary World of Lexical-Gustatory Synesthesia

What does the word 'Tuesday' taste like to you? For most of us, the question is nonsensical, but for individuals…

3 weeks ago

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