transcreation

The Billion-Dollar Word: Naming Products for the Globe

What's in a name? For a global brand, it could be a billion dollars. This post explores the high-stakes world…

3 weeks ago

Lost in the Supermarket: Brand Name Linguistics

Why did the Chevy Nova supposedly fail in Spanish-speaking markets? This cautionary tale, though likely a myth, highlights the high-stakes…

3 weeks ago

Translating Poetry’s Untranslatable Soul

Translating poetry is far more than swapping words; it's an art of re-creation. How do you capture a rhyme, a…

3 weeks ago

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