The Life and Death of a Brand Name Word
Ever wonder how "aspirin" or "zipper" went from protected trademarks to everyday words? This is "genericide", the high-stakes process where a brand name becomes so famous it loses its legal…
Tag: anthimeria
The Linguistics of ‘Google It’: When Brands Become Verbs
Ever wonder how "Google" went from a company name to a common verb in our dictionary? This article explores the fascinating linguistic journey of brands that become household words, from…