The Life and Death of a Brand Name Word
Ever wonder how "aspirin" or "zipper" went from protected trademarks to everyday words? This is "genericide", the high-stakes process where a brand name becomes so famous it loses its legal…
Unlocking the Universe of Languages
Ever wonder how "aspirin" or "zipper" went from protected trademarks to everyday words? This is "genericide", the high-stakes process where a brand name becomes so famous it loses its legal…
Ever wonder how "Google" went from a company name to a common verb in our dictionary? This article explores the fascinating linguistic journey of brands that become household words, from…