The Hidden Verbs of Persuasion: How Advertising Language Gets Inside Your Head
Every word in an advertisement is chosen with surgical precision. Beyond marketing psychology, specific linguistic tricks—from “weasel words” like ‘helps’ to the syntactic ambiguity of “gets clothes cleaner”—are designed to bypass your critical thinking and create legally defensible desire. This article dissects famous slogans to reveal the hidden grammar that gets inside your head.