Hey Siri: The Unwritten Grammar of Voice Commands
Have you ever noticed you talk to Siri differently than you talk to a person? We've developed a unique "Machine Speak"—a stripped-down, command-based language that reveals a lot about our…
Tag: imperative mood
The Hidden Verbs of Persuasion: How Advertising Language Gets Inside Your Head
Every word in an advertisement is chosen with surgical precision. Beyond marketing psychology, specific linguistic tricks—from "weasel words" like 'helps' to the syntactic ambiguity of "gets clothes cleaner"—are designed to…