The Science of Phonaesthetics
Why does "cellar door" sound so beautiful to English speakers, regardless of its meaning? This is the central question of phonaesthetics, the fascinating but little-known field that studies the inherent…
Tag: marketing
The Billion-Dollar Word: Naming Products for the Globe
What's in a name? For a global brand, it could be a billion dollars. This post explores the high-stakes world of linguistic consulting, revealing the phonetic and semantic traps that…
The Linguistics of ‘Google It’: When Brands Become Verbs
Ever wonder how "Google" went from a company name to a common verb in our dictionary? This article explores the fascinating linguistic journey of brands that become household words, from…
Lost in the Supermarket: Brand Name Linguistics
Why did the Chevy Nova supposedly fail in Spanish-speaking markets? This cautionary tale, though likely a myth, highlights the high-stakes world of global branding where linguistic blunders can be costly.…
The Hidden Verbs of Persuasion: How Advertising Language Gets Inside Your Head
Every word in an advertisement is chosen with surgical precision. Beyond marketing psychology, specific linguistic tricks—from "weasel words" like 'helps' to the syntactic ambiguity of "gets clothes cleaner"—are designed to…