The Billion-Dollar Word: Naming Products for the Globe
What's in a name? For a global brand, it could be a billion dollars. This post explores the high-stakes world of linguistic consulting, revealing the phonetic and semantic traps that…
Tag: transcreation
Lost in the Supermarket: Brand Name Linguistics
Why did the Chevy Nova supposedly fail in Spanish-speaking markets? This cautionary tale, though likely a myth, highlights the high-stakes world of global branding where linguistic blunders can be costly.…
Translating Poetry’s Untranslatable Soul
Translating poetry is far more than swapping words; it's an art of re-creation. How do you capture a rhyme, a rhythm, or a culturally-specific metaphor without losing the original's soul?…