The Phonology of Brand Names
Ever wondered why so many successful brands have names that just *sound* right? From Google to Pepsi, the secret often lies in phonology—the study of speech sounds. This post explores…
Unlocking the Universe of Languages
Ever wondered why so many successful brands have names that just *sound* right? From Google to Pepsi, the secret often lies in phonology—the study of speech sounds. This post explores…
Ever wonder why a great brand name in one country becomes a marketing disaster in another? This guide explores hilarious and costly linguistic blunders, from cars named after slang to…
Can a font choice really cost a company millions? From a single misplaced letter that nearly bankrupted a business to a logo redesign that sparked global outrage, typography is a…
Ever wondered why brands like 'Flickr' and 'Lyft' intentionally misspelled their names? This move is part of a high-stakes linguistic gamble, balancing the need for a unique, ownable brand against…
What do Kodak, Xerox, and Google have in common? Their names weren't chosen by accident; they were meticulously engineered using trademark linguistics. This is a science where the smallest sounds—phonemes—are…
Ever wonder how "aspirin" or "zipper" went from protected trademarks to everyday words? This is "genericide", the high-stakes process where a brand name becomes so famous it loses its legal…