The Billion-Dollar Word: Naming Products for the Globe
What's in a name? For a global brand, it could be a billion dollars. This post explores the high-stakes world of linguistic consulting, revealing the phonetic and semantic traps that…
Tag: branding
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Articles tagged with "branding"
The Linguistics of ‘Google It’: When Brands Become Verbs
Ever wonder how "Google" went from a company name to a common verb in our dictionary? This article explores the fascinating linguistic journey of brands that become household words, from…
Lost in the Supermarket: Brand Name Linguistics
Why did the Chevy Nova supposedly fail in Spanish-speaking markets? This cautionary tale, though likely a myth, highlights the high-stakes world of global branding where linguistic blunders can be costly.…