The Phonology of Brand Names
Ever wondered why so many successful brands have names that just *sound* right? From Google to Pepsi, the secret often lies in phonology—the study of speech sounds. This post explores…
Tag: branding
Lost in Translation: A Brand Name Guide
Ever wonder why a great brand name in one country becomes a marketing disaster in another? This guide explores hilarious and costly linguistic blunders, from cars named after slang to…
Typo Disasters: When Bad Fonts Cost Fortunes
Can a font choice really cost a company millions? From a single misplaced letter that nearly bankrupted a business to a logo redesign that sparked global outrage, typography is a…
The Science of Phonaesthetics
Why does "cellar door" sound so beautiful to English speakers, regardless of its meaning? This is the central question of phonaesthetics, the fascinating but little-known field that studies the inherent…
The Billion-Dollar Word: Naming Products for the Globe
What's in a name? For a global brand, it could be a billion dollars. This post explores the high-stakes world of linguistic consulting, revealing the phonetic and semantic traps that…
The Linguistics of ‘Google It’: When Brands Become Verbs
Ever wonder how "Google" went from a company name to a common verb in our dictionary? This article explores the fascinating linguistic journey of brands that become household words, from…
Lost in the Supermarket: Brand Name Linguistics
Why did the Chevy Nova supposedly fail in Spanish-speaking markets? This cautionary tale, though likely a myth, highlights the high-stakes world of global branding where linguistic blunders can be costly.…
The Character with a Secret History: How a Roman Scribble Became the Ampersand
The ampersand (&) is more than a simple stand-in for "and"; it's a linguistic fossil with a secret history. This ubiquitous symbol began as a quick ligature by Roman scribes…