The Billion-Dollar Word: Naming Products for the Globe
What's in a name? For a global brand, it could be a billion dollars. This post explores the high-stakes world of linguistic consulting, revealing the phonetic and semantic traps that…
Tag: names
The Grammar of Nicknames
Ever wonder why William becomes Bill, but not Willam? Or how a Russian Aleksandr affectionately becomes Sashenka? Nicknames follow a fascinating, unwritten grammar, a secret set of rules that transform…