Typo Disasters: When Bad Fonts Cost Fortunes
Can a font choice really cost a company millions? From a single misplaced letter that nearly bankrupted a business to a logo redesign that sparked global outrage, typography is a…
Semiotics
The Day a Radio Play Caused a Panic
On Halloween Eve 1938, Orson Welles didn't just tell a scary story; he masterfully manipulated the language and structure of radio news to convince thousands of Americans that Martians had…
The Language of Icons: A Global Code
The male/female silhouette on a bathroom door and the Wi-Fi symbol on a café window are part of a global, visual language designed for instant decryption. But have you ever…
The Hidden Grammar of Emojis
Far from being simple digital decorations, emojis follow a complex and unwritten grammar that dictates their meaning. The order of emojis can tell a story, their context can completely change…